EU supports Digital Media Hub in Samoa
The European Union is a major contributor to the Hub through its Sustainable Transformation of Domestic Agrifood Systems in Fiji, Samoa, and Solomon Islands (STODAS) project, implemented with technical support from the Food and Agriculture Organization (FAO) of the United Nations. The Market Development Facility, funded by the Australian Government, also provided complementary support to the initiative.
“This Hub enhances our capacity to deliver timely, accurate agricultural and fisheries information, document results, and strengthen transparency across our programs,” said Hon. Fuimaono Maiava Tito Asafo, Minister for Agriculture and Fisheries, at the inauguration.
The facility reflects the Ministry’s broader commitment to modernising how it engages with stakeholders and the public. As communication increasingly relies on digital platforms and visual storytelling, strengthened outreach is essential to ensure that farmers, fishers, and partners can readily access relevant knowledge, services, and opportunities.
While digital innovation is central to the Hub, it is designed to serve all communities, including those with limited internet access. The Hub will enhance the quality of printed materials, television and radio programming, and complement existing extension and advisory services, ensuring vital information reaches rural and remote areas.
In her remarks, H.E. Barbara Plinkert, Ambassador of the European Union to the Pacific highlighted the vital role of the Hub in aiding the agriculture sector, a key driver of Samoa’s economic growth, food security and livelihood.
“The European Union is proud to support the Samoa Digital Media Hub, which is more than a technical facility. It is a dynamic platform for knowledge-sharing, innovation, and connection. By strengthening the Ministry’s digital capacity, we are empowering farmers and agribusinesses with the information they need to innovate, grow and contribute to Samoa’s economy and sustainable development,’’ concluded the Ambassador. The EU remains a reliable partner for Samoa and the Pacific region on connectivity, which is a key priority for the EU under the Global Gateway Strategy.
As the implementing partner of STODAS project, FAO congratulated the international cooperation behind this Digital Media Hub. “Just as we strive to leave no one behind in accessing nutritious food, we must also ensure that no one is left behind in accessing accurate, timely and useful information about food, agriculture and fisheries,“ said Guangzhou Qu, FAO Subregional Coordinator for the Pacific Islands.
The launch event was attended by representatives of the Australian High Commission, government officials, development partners and stakeholders from the agriculture and fisheries sector.
Samoa Ministry of Agriculture and Fisheries 2026
(ENDS)