The required service is to provide a Technical Assistance (TA) intervention that combines expertise to support entrepreneurship promotion and spread the value of entrepreneurship in Malawi by employing innovative promotional approaches. The general idea is to engage youth, women, and entrepreneurs, through increased communication that will lead to more active participation in entrepreneurship. A vital aspect of this intervention is to create communication processes that will help to develop the confidence (in youth and women) to participate in entrepreneurship as a career, and help to develop their interest in being part of the economic development and job creation solution in the county.