The Groupe Saint Aubin is an agro industrial group created in 1819. The family run business belongs to the Guimbeau family, native of France, who has been established in Mauritius for eight generations now. Since its creation, the company was involved in the sugar cane industry, and has diversified into tea production, agricultural rum, local products and green tourism, combining gastronomic, historical and cultural discoveries: The Tea, Rum and Vanilla Route.

Key facts:

• Founded in 1819
• Yearly export figures to the EU: 20 % of its annual production
• Export markets in the EU: France, Germany, Italy, the Netherlands and Reunion Island
• Employment: Approximately 700 direct employees

Company profile:

The group is a pioneer in the manufacture of fresh sugar cane juice, single estate rums and one of the oldest and biggest tea producers in Mauritius. Their products can be customized to various demands in terms of potency, flavour, age, blending, bottling and labelling. Some of their rums[1] have been awarded several medals during the past years. Their rums are exported in the European Union to France, Germany and the Netherlands.

The group is a pioneer in the manufacture of fresh sugar cane juice, single estate rums and one of the oldest and biggest tea producers in Mauritius. Their products can be customized to various demands in terms of potency, flavour, age, blending, bottling and labelling. Some of their rums[2] have been awarded several medals during the past years. Their rums are exported in the European Union to France, Germany and the Netherlands.

The group is a pioneer in the manufacture of fresh sugar cane juice, single estate rums and one of the oldest and biggest tea producers in Mauritius. Their products can be customized to various demands in terms of potency, flavour, age, blending, bottling and labelling. Some of their rums[3] have been awarded several medals during the past years. Their rums are exported in the European Union to France, Germany and the Netherlands.

Main achievements over the years:

• The Group was founded more than 200 years ago
• Increase in export figures: The EPA has allowed a 55% increase in export figures

How did the EPA help?

Agreements between different parts of the world will facilitate exchanges of technologies, ideas and democratise access to opportunities.

The EPA helps the products of the Groupe Saint Aubin become internationally competitive, thus allowing acceding to a bigger market, particularly as the international rum market is a thriving one. This openness will allow emerging countries become more resilient.                                            

"The EPA helps our products become internationally competitive, thus allowing acceding to a bigger market"

Groupe Saint Aubin

The late Mr Eric Guimbeau

Chief Executive Officer

[1] They produce a wide variety of rums, namely: Old Rum, XO, VSOP, History Collection, Extra Premium Range (Vanilla, Coffee, Spice, White), Premium Range (Black, Dark, Gold), Classic Range (Vanilla, Coffee, Spice, Coconut, White), liqueurs (Peach, Coconut, Melon, Pinacolada, Orange, Strawberry, Letchi), Spirit Edition (Caramel Beurre Salé, Banana Flambée), Cane Liqueur and Gin.

[2] They produce a wide variety of rums, namely: Old Rum, XO, VSOP, History Collection, Extra Premium Range (Vanilla, Coffee, Spice, White), Premium Range (Black, Dark, Gold), Classic Range (Vanilla, Coffee, Spice, Coconut, White), liqueurs (Peach, Coconut, Melon, Pinacolada, Orange, Strawberry, Letchi), Spirit Edition (Caramel Beurre Salé, Banana Flambée), Cane Liqueur and Gin.

[3] They produce a wide variety of rums, namely: Old Rum, XO, VSOP, History Collection, Extra Premium Range (Vanilla, Coffee, Spice, White), Premium Range (Black, Dark, Gold), Classic Range (Vanilla, Coffee, Spice, Coconut, White), liqueurs (Peach, Coconut, Melon, Pinacolada, Orange, Strawberry, Letchi), Spirit Edition (Caramel Beurre Salé, Banana Flambée), Cane Liqueur and Gin.