EU-Supported Workshop Fosters Creativity with Young Namibian Designers

Young artists from the College of the Arts (COTA) showcased their creativity during the two-week Namibian Design Innovation Competition Workshop (04 – 15 August), which concluded with an award ceremony held last week at the College of the Arts, Katutura Community Art Centre. Supported by the European Union, the workshop challenged students to reimagine Namibia’s indigenous design traditions in contemporary forms and to design a logo that symbolises the EU – Namibia Partnership.

Over 30 students took part in the workshop and competition under the theme “Rooted in Tradition, Ready for Tomorrow.” Working with guidance from COTA lecturers and Omba Arts Trust, participants developed modern tote bags, textile patterns and a logo design that combines indigenous Namibian elements with modern design. The competition awarded first prizes to Salom Shivute (Bag Design), Rui B. Steenkamp (Textile Design), and Tuhafeny Shiyukifeni (Logo Design). 

In her keynote, Hon. Jennely Matundu, Deputy Minister of International Relations and Trade, praised the initiative for strengthening youth skills and growing Namibia’s creative industries in line with national priorities. She thanked the EU and COTA for their commitment to uplifting local youth, art and design.

EU Ambassador to Namibia, H.E. Ana Beatriz Martins, congratulated the participants, saying:

“Culture is not only about safeguarding traditions; it is also about innovation, jobs and sustainable development. We recognise culture as an engine for growth, a bridge for dialogue, and a foundation for cooperation. Today, we see that vision come alive in the talent and ideas of Namibia’s young creatives. Your work shows how tradition can inspire innovation, how heritage can meet modern markets, and how art can create opportunities for livelihoods. Every student who took part has demonstrated creativity, discipline and commitment. You have created designs that reflect Namibia’s identity and potential, and that is no small achievement.”

In the briefing by the coordinator, PAPA Shikongeni noted that the focus in Textile and Fashion Design students was on transforming traditional indigenous patterns inspired by basketry, pottery, woodcarving and the timeless rock art of our people across the regions. “The vision was to apply these designs onto fabric, creating unique and functional products, such as bags, through textile innovation,” Shikongeni explained. He concluded by saying, “Through this workshop, COTA students integrated indigenous Namibian design elements into innovative, contemporary products with strong market appeal. Along the way, they have also developed essential skills in multi-production techniques, branding and the creation of functional art.”

The workshop gave students real-world exposure to design challenges, industry linkages, and career pathways, while building on Namibia’s traditions. As part of its sustainability plan, COTA will integrate a new training module combining craft, design, and entrepreneurship, ensuring future students benefit from the skills and networks created.

The high level delegation proudly displaying their bags

About the EU-Namibia Craft Project

This project is part of the EU-funded Cultural Relations Platform, launched in 2020. Its aim is to build cultural bridges and support creative industries around the world. In Namibia, the focus is on giving artisans the tools they need to grow, innovate, and share their heritage with wider audiences. Through the Cultural Relations Platform, the EU has invested over NAD 1 million in Namibia’s creative industries, supporting product design, marketing, and international exposure.

As Namibia gears up to prioritise the creative sector in its 2025–2029 national development plan, the EU remains a committed partner, supporting local talent, promoting cultural exchange and turning tradition into opportunity.