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EU Seminar on Standards for Agri-food products

European Union officials, Industry experts, MasterChef judge Pete Goffe-Wood and acclaimed chef Katlego Mlambo explore the quality, safety and sustainability of European agri-food products

With increasing opportunities for trade between the EU and South Africa opening up in South Africa’s food sector since the signing of the EU-South Africa Economic Partnership Agreement (SADC-EPA) in 2016, the EU is hosting a special ‘EU seminar on standards for agri-food products’ at The Wanderers Club conference venue in Johannesburg on 18-19 May 2022.

This interactive event will give South African food professionals a unique opportunity to hear first-hand from policy makers and industry experts as they uncover insights into how the safety, quality and sustainability of EU food and beverage products represent valuable opportunities for your business to win loyal customers in South Africa and beyond.

Join H.E.Riina Kionka, Ambassador of the European Union to South Africa and South African government representatives for roundtables and presentations, moderated by popular cookbook author and MasterChef South Africa presenter Pete Goffe-Wood.

The first day will debate how to boost EU-South Africa agri-food trade, followed by presentations and breakaway sessions on the EU’s food safety and quality systems, including its Farm to Fork strategy to accelerate sustainability. Popular chef and TV presenter Katlego Mlambo will then host a live cooking show to bring quality EU ingredients to life.

With the EPA also including the protection of 249 European Geographical Indications (GIs) covering foodstuffs, beer, spirits and wine, the second day will take a deep dive into the opportunities of the GI system, using EU cheese as a case study.

Other presentations will cover organic farming opportunities and product-oriented sessions on the following categories:

  • Cheeses and dairy products
  • Wines, spirits and beers
  • Animal products: bovine meat, pork, processed meat products
  • Fruits and vegetables, olive oil 

Finally, the day will wrapping up with a special lunch for participants to taste selected EU organic and GI products for themselves.

Registrations for the event will be accepted until Tuesday, 17/05 at 18h00.

Webstreaming option (Here is the link for online registration:

08:30 am - 02:30 pm
The Wanderers Club, 21 North St & Rudd Drive, Illovo, Johannesburg,
How to join?

Click here to see the full programme and speakers.

This event is a must for anyone interested in buying and trading European food and beverage products into South Africa!

Register here before 17th May 2022 !

Please note that the event is free of charge but can only host a limited number of participants and that registration will go through an approval process.

Webstreaming option (Here is the link for online registration: