EVSDA 2025 – ‘COMMUNICATION DESIGN’ SHORTLIST – GẤP GẤP (NGÔ HOÀNG DŨNG)
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“Gấp Gấp” (“Fold Fast”) is a 2025 graduation campaign in Ho Chi Minh City tackling e-commerce packaging waste — over 332,000 tons of single-use paper each year.
The name combines the ideas of urgency and paper folding, reflecting efforts to extend packaging lifecycles through reuse, recycling, and creative transformation.
Via workshops, online challenges, and exhibitions, the campaign inspires Gen Z and Millennials to take green action in fun, creative ways. Visually, kraft tones, stencil typography, and packaging motifs emphasize its sustainable message — turning waste into resources and consumption into mindful action.
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