EVSDA 2025 – ‘COMMUNICATION DESIGN’ SHORTLIST – HUẾ TIMES SQUARE VISUAL IDENTITY (NGUYỄN NGỌC HẢI)

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"Huế Times Square" reimagines the harmony between imperial heritage and modern life through a timeless visual identity. The logo draws from Huế’s architectural pillars — six stylized columns symbolizing core cultural values: architecture, music, cuisine, poetry, spirituality, and craftsmanship. The interplay of Imperial Red and Deep Blue reflects history and progress, emotion and reason. Column-inspired typography and the refined “Ê” accent express Huế’s aspiration to rise while honoring its roots. Balanced by a 12-column grid, the system ensures consistency across media, embodying the spirit: Essence of the Imperial Capital – Shaping the Future.

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