EVSDA 2025 – ‘COMMUNICATION DESIGN’ SHORTLIST – LILY WONDER WORLD (NGUYỄN THỊ MINH HIỀN)

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Lilywonderworld reimagines traditional Vietnamese embroidery in modern interiors and décor. Born from experiences at the Women’s Cultural House, the project preserves fading craft techniques by merging heritage with contemporary design.

Concept: Guided by “Applied Local Design”, Lilywonderworld transforms traditional motifs and craftsmanship into functional, high-end products—bridging culture, aesthetics, and livelihood. It aims to preserve embroidery, empower women artisans, and promote Vietnamese culture globally.

Signature Work – Eternal Sparkling Đông Sơn: A hand-embroidered wall clock inspired by Đông Sơn drums, where 12 *Chim Lạc* birds replace numbers around a rotating Sun symbol. Beads and crystals on silk reflect light with every tick, turning time into a story of heritage and motion.

Impact & Vision: The initiative sustains women’s employment, revives traditional techniques, and makes Vietnamese heritage accessible through modern design. Lilywonderworld envisions becoming a cultural bridge—where traditional craft is not only preserved but reborn for global appreciation.

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