EVSDA 2025 – ‘COMMUNICATION DESIGN’ SHORTLIST – PACKAGING REBRAND FOR PAFOLI PAINT (PHẠM THU TRANG)

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The project focuses on developing a brand identity direction aligned with eco-friendly products and the company’s sustainability vision. The new identity reflects the core values of “green” and “sustainability,” while communicating a clear message of environmental responsibility to consumers.

The design emphasizes minimalism, recyclability, and longevity, featuring natural color palettes and modern yet approachable typography that conveys safety, reliability, and warmth.

Overall, the brand identity and communication system are conceived as a sustainable design strategy, where aesthetic value, functionality, and environmental responsibility coexist harmoniously - building a modern, trustworthy, and eco-conscious brand image.

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