Launch of the # EU4YOUth #InTheirEyes regional contest : When digital influencers meet young people from their countries
The EU Neighbours South project is launching a #EU4YOUth #InTheirEyes competition and is partnering with online influencers to raise awareness of EU-led actions and initiatives and to highlight opportunities offered through EU-funded projects for young people in South Neighbourhood countries. The competition will be rolled out in 8 countries: Algeria, Egypt, Jordan, Lebanon, Libya, Morocco, Palestine and Tunisia.
In each country, two digital influencers (active on either Facebook, Instagram or YouTube) will be selected and will go on to meet beneficiaries of projects funded by the European Union. It is through their original stories and/or videos that the general public will discover the real impact of the actions of the EU on the lives of young people and local communities in different areas: education, entrepreneurship, environment, arts and culture, tourism, etc. In a light and creative tone, they will take a natural look at the success stories of those who have benefited from different projects in their respective countries.
The selected influencers will receive a three-day training course, given in Tunis by international experts specialised in audiovisual production and mobi journalism. Conducted in collaboration with the Open Media Hub project, this session will guide the applicants in how to produce informative, engaging and relevant stories and/or videos. They will be able to choose the best angle to tell the stories of successful young recipients, in a format adapted to digital platforms.
Candidates will then be asked to produce stories/videos and broadcast them online on their own social networks. These stories/videos will also be relayed on the various online communication channels of the EU delegations in the South countries, the EU Neighbours South project and through the relevant projects.
In Brussels, the #EU4YOUth #InTheirEyes competition will reward the five best stories/videos produced in the eight countries as follows: the most unusual, the most touching, the most likeable, the funniest and the jury’s favourite. Among the members of the jury are senior representatives of the European Commission as well as EU Delegations in South countries, Youth Ambassadors of the European Union in Eastern European countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova, Ukraine) as well as international media representatives.
All participants in this competition will attend the awards ceremony which will take place in June 2020 in Belgium. There will be a winner per country and five winners at regional level will be awarded valuable prizes in addition to the honorary title of EU Goodwill Ambassadors. The two celebrities Yara and Douzi, ambassadors of the # EU4YOUth regional campaign, will join this prestigious ceremony and present Etoile d'or (Golden Star) trophies to all participants. A passing of the torch, in an atmosphere of glamour, art and sharing that showcases the talents of young people and demonstrates their commitment to their communities.
Contact
EU Neighbours South Facebook page
