Unlock a World of Exceptional Food and Beverages from the European Union at Foodex 2023 in Saudi Arabia

Emphasising the EU’s long tradition of producing high quality food and beverages, the EU Pavilion at Foodex 2023 will showcase an exquisite selection of products that embody Europe’s rich agricultural heritage. These products will highlight the EU's unwavering commitment to quality, safety, authenticity, and sustainability.

The Foodex exhibition provides an ideal opportunity to inform Saudi buyers, retailers, and distributors and inspire them to engage with high-quality produce from the EU, while offering them a unique chance to explore the wide variety of European flavours. Throughout the event, an extensive range of EU food and beverages across various product categories will take centre stage in a series of informative sessions and live cooking demonstrations.

"We are delighted to be part of Foodex 2023, which will showcase Europe's rich culinary heritage and commitment to quality, safety, and sustainability. In 2022, GCC countries taken together were the EU’s 5th biggest export market for agri-food products. The EU Pavilion at the event will give Saudi buyers, retailers, and distributors a unique chance to experience in one place the excellence of EU food and beverage produce and to explore how to translate this excellence into profitable business opportunities,” said H.E. Mr. Christophe Farnaud, newly appointed EU Ambassador to the Kingdom of Saudi Arabia.

Beyond offering a delightful culinary journey, the EU Pavilion will also underscore the EU’s commitment to supporting farmers and producers, thanks to European quality assurance labels like geographical indications and the organic logo assigned to organic products from the EU.

The EU Pavilion at Foodex will offer an interactive experience, featuring product tastings, engaging workshops, and live cooking demonstrations led by our renowned European and Saudi Star Chefs, Pierluigi Saffioti and Ammar Albarakati. These culinary maestros will craft both classic European recipes and innovative fusion dishes, masterfully pairing EU ingredients with Saudi flavours.

Moreover, industry experts will guide visitors through informative sessions dedicated to olive oil, cereals, dairy, and other European delights. This enlightening experience will not only deepen visitors’ appreciation for EU produce but also provide valuable insights into effectively marketing these products to Saudi consumers.

Saudi buyers, retailers, and distributors seeking to elevate their business prospects are cordially invited to the EU Pavilion's Official Opening Ceremony. This exclusive event, taking place on 17 September at 18:00 in Hall 3 of the Riyadh International Convention & Exhibition Centre, booth E40 and E50, promises networking opportunities with esteemed EU delegates and industry leaders.

Register now to attend the Opening Ceremony here

Foodex Saudi is Saudi Arabia’s Leading International Trade exhibition 100% dedicated to the food and drink industry. Professional Saudi buyers from the food distribution, retail, manufacture, and hospitality industries will have the opportunity to source products and trade with exhibitors displaying a wide range of global food and drink products and solutions. The EU is attending Foodex 2003 in Riyadh with the EU Pavilion as a continuation of its ‘More than food’ campaign in the GCC region, with which it has actively promoted outstanding European agricultural products to global businesses and consumers.

For more information, visit the EU Pavilion web page.

For any questions, please contact the EU “More than food” Secretariat at foodexsaudi2023@agripromotion.eu