Dar es Salaam, 12 June 2025 – The European Union (EU) has launched the I’ve Got the Power campaign in Tanzania, celebrating the strong collaboration between Tanzania and the EU for a more prosperous and sustainable future for all. The campaign focuses on the shared commitment to accessible, reliable clean energy and the transformative impact of EU-supported initiatives in Tanzania, which aim to provide renewable solutions for individuals and local communities.

The campaign will use real stories, short videos, and different media platforms—like radio, TV, and social media. With the help of popular Tanzanian influencers, it will show how clean energy is changing lives, helping people earn a living, and supporting long-term development.

The EU’s Global Gateway investment strategy represents the core of the campaign, with projects like, the Kakono Hydropower Plant. This initiative integrates hydropower generation to ensure a stable, clean, renewable, and reliable electricity supply for thousands of households. The Kakono plant addresses key challenges in energy infrastructure, enhances energy security, and significantly contributes to the country’s clean energy transition.

Christine Grau, European Union Ambassador to Tanzania and the East African Community, says: “The transition to renewable energy is not just about reducing carbon emissions; it’s about creating a more sustainable future for the people, the planet, and local economies. Through this campaign, we want people to not only understand the importance of sustainable energy but also realize how this transition can positively impact their lives and future.”

Renewable energy is transforming lives across Tanzania, empowering communities through sustainable and reliable infrastructure. The campaign features real-life stories such as that of beach bar owner Ahmed, for whom the impact is personal – solar-powered electricity helps keep his business running efficiently, providing lighting and refrigeration to serve customers and grow his livelihood. Similarly, football talent Fatuma benefits from solar-powered floodlights at her training ground, enabling evening practice sessions that help her sharpen her skills and pursue her dreams. These real-life examples highlight how renewable energy not only supports environmental goals but also enhances public safety and nurtures local talent. Discover more about the campaign and inspiring stories of sustainable energy at energyoftomorrow.tz 

Tanzania’s progress is part of a broader vision for Africa - one championed by European Commission President Ursula von der Leyen and South African President Cyril Ramaphosa who lead the Scaling up Renewables in Africa pledging campaign. Africa has the potential to lead the global clean energy transition, yet millions across the continent still lack access to electricity. This campaign, delivered through the EU’s Global Gateway, seeks to change that by accelerating access to clean, reliable power while creating jobs and driving long-term development.