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European Union and Ukrainian Institute invite you to participate in international online flash mob #VyshyvankaDay2022

19.05.2022
Kyiv
Press and information team of the Delegation to UKRAINE

On Ukrainian Vyshyvanka Day, which is marked on May 19 this year, the European Union together with the Ukrainian Institute announce an international online flash mob #VyshyvankaDay2022 and invite Ukrainians and friends of Ukraine from around the world to join it.

The idea of this year celebration of Vyshyvanka Day is to help Ukrainians who are far from home and do not have access to their vyshyvanka shirts, celebrate this piece of Ukrainian heritage.

People from other countries are also invited to show solidarity with the people of Ukraine, who are courageously resisting Russia's unjustified and illegal invasion.

The partners of the initiative have specially developed thematic attributes for the flash mob: AR mask in the story and sticker for Instagram with original ornaments of Ukrainian embroidery in the colours of Ukrainian and EU flags.

Use the AR mask in the story or download a sticker to join us!

 

What?                    Online flash mob for the Ukrainian Vyshyvanka Day #VyshyvankaDay2022

 

When?                   May 19, 2022

 

How to join?      1) To use AR effect

                               - Follow this link https://www.instagram.com/ar/1365018414017007

                               - Click the try button in the middle bottom

                               - Smile, the mask will appear

                               -Save and share with the hashtag #VyshyvankaDay2022

 

                               2) To download the sticker

                               -Upload a photo or video to your page

                               -Click "select sticker" at the top and type in "VyshyvankaDay"

                               - Click on the sticker - it will be added to your story. You can change the size of the sticker by stretching it with your fingers on the screen.

                               -Don’t forget to tag @euinua @europeancomission @eudiplomacy and @ukrainian_institute in your stories so that we can repost it!

 

For additional information, please contact:

Kseniia Kalyna, Deputy Head of Communications at the Ukrainian Institute, kseniia.kalyna@ui.org.ua, mobile: + 38 098 647 91 50

Anton Teretyshnyk, Media Expert, EU-funded project “Communicating EU for Ukrainians (CEU4U)” implemented by Ecorys, anton.teretyshnyk@ecorys.com, mobile: +38 050 4444 262