Commissioner Ekaterina Zaharieva also held productive meetings with Emirati ministers and partners

The European Union was proud to take part once again in GITEX Global 2025, one of the world’s largest technology and innovation gatherings, held in Dubai. This year marked a special occasion with the visit of Ekaterina Zaharieva, European Commissioner for Startups, Research and Innovation, who travelled to the United Arab Emirates to open the European Union Pavilion and engage with Emirati leaders and innovators.

The European Union Pavilion (Hall 1 – Booth H1-B30) brought together 15 pioneering European start-ups and scale-ups, supported by the European Innovation Council (EIC). These companies showcased cutting-edge deep-tech solutions across artificial intelligence, quantum technologies, healthcare, sustainability, and digital transformation — reflecting Europe’s growing role as a global innovation hub.

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During her visit, Commissioner Zaharieva had the honour of greeting His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, as he toured GITEX and stopped by the EU Pavilion.

The Commissioner also held productive meetings with Emirati ministers and partners, including:

• H.E. Abdullah bin Touq Al Marri, Minister of Economy
• H.E. Omar Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications
• H.E. Omran Sharaf, Assistant Foreign Minister for Advanced Science and Technology Affairs

These discussions focused on expanding collaboration between the EU and the UAE in innovation, research, and emerging technologies, as well as strengthening opportunities for European start-ups and innovators in the UAE market.

Speaking at the opening of GITEX, Commissioner Zaharieva highlighted:

“The European Union and the UAE share a vision to drive innovation that benefits our citizens. We are aligned on the importance of startups and scaleups for our economies. This journey starts at GITEX 2025.”

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Her visit underscored the deepening partnership between the European Union and the United Arab Emirates, built on common ambitions in innovation, sustainability, and technological progress. The EU’s growing presence at GITEX Global demonstrates Europe’s commitment to fostering global collaboration and creating new opportunities for innovators on both sides.