The European Union launches its new communication campaign in Mauritania: a partnership for the future

10.12.2025

Mauritania

Press and information team of the Delegation to MAURITANIA

Launch of the European Union’s communication campaign on 10 December 2025 at the National Museum of Mauritania

“The European Union and Mauritania, Partners for a Developing Mauritania”

Affiche campagne communication UE en Mauritanie

Nouakchott, 10 December 2025 — The European Union (EU) has officially launched its new communication campaign highlighting the vision, scope, and impact of its strategic partnership with Mauritania. Under the slogan “The European Union and Mauritania, Partners for a Developing Mauritania”, the campaign aims to bring Mauritanian citizens even closer to the wide range of actions carried out in the country.

In his address, the EU Ambassador emphasized that this partnership is built on a shared ambition: to build a sustainable, prosperous, and inclusive future for everyone, with particular attention given to young people, who are the driving force behind the country’s transformation.

The campaign also highlights “Global Gateway”, the European strategy for sustainable investments supporting the development of key sectors such as infrastructure, transport, digitalization, education, health, and renewable energy. Through the “Team Europe” approach, the EU and its Member States are joining forces to support Mauritania’s green, digital, and economic transitions.

The ceremony featured the official presentation of the campaign’s visual identity and materials: a photo exhibition, testimonials, an institutional film, as well as upcoming formats for television, print, and social media.