The project aims to help its partners collaborate in order to achieve excellence, promote and preserve culture and heritage, and broaden the intellectual and cultural boundaries through international cooperation which contributes to the continuous process of building a sense of community and strengthening the civil society.

For a period of 36 months, a consortium of European Museums, namely: the Museo Egizio , together with the Louvre, the British Museum, the Ägyptisches Museum und Papyrussammlung Berlin, the Rijksmuseum van Oudheden (Leiden), the BBR - Bundesamt für Bauwesen und Raumordnung, the IFAO – Institut Français d’Archéologie Orientale and the ICA – Istituto Centrale per l’Archeologia will assist the Egyptian Museum in the adoption of significant new display areas and in outlining detailed strategic vision (Masterplan) for the future. Each museum partner will bring specific experience and skills to the project, ensuring the EMC benefits from the best and most recent approaches in global museology. The project will also present input on new approaches that could be adopted to the collections and exhibitions. From another side, the project aims to help the EMC be recognized as a World Heritage Site by the UNESCO.

The action plan will focus on the redisplay of entrance galleries on the ground floor, the drafting of the museum's masterplan, and the showcase of treasures from the Royal Tombs of Tanis.

"Egypt has a rich history of thousands of years maintaining a prominently unique culture that inspired the world. We are proud of having the privilege to support the collaboration and exchange of expertise between Europe and Egypt in the areas of Egyptology, museology and the management of cultural heritage," said Ivan Surkoš, Ambassador of the European Union to Egypt. "Through this project, a consortium of European museums will work with their Egyptian colleagues to create a strategic vision for the Egyptian Museum of Cairo, addressing collection management and conservation, audience engagement, public programming and communication, income generation and facilities management."

Ambassador Surkoš underlined the benefits of the project, stating that the strategic vision for the EMC will make it possible to improve the visitors’ experience, attract more national and international visitors and increase the economic impact of the museum. The project is also expected to derive further economic benefits from the implementation of income generation programs by the Ministry of Antiquities. Another important expected outcome of the project is a significant increase in the management and technical capacities of the EMC. This will also result in a long-term and sustainable impact beyond the EMC by training staff in the Ministry of Antiquities to deliver other projects to continue transforming the museum landscape in the country.

This three-year project is the first phase of a larger project that would see significant upgrades to the Egyptian Museum.